Plan 2 – Online promotion
Promoting your business online
This module is intended for Professional Services firms who are interested in using the internet and its many tools to promote and market their firm’s services online.
Using social media
This module is intended for Professional Services firms who are interested in exploring the benefits of using social media such as Twitter, Facebook and Link In as part of their online strategy.
Using video to promote your business
Video is a great medium for promoting your company’s ‘personality’, showing testimonials from satisfied customers or demonstrating your expertise through short tutorials on issues of interest in your services sector.
Search engine optimisation
Your website’s Google ranking is an important part of any online strategy. This module will demystify the process and set you off in the right direction.