“Bank robbers rob banks because that is where the money is. Businesses increasingly use social media because that is where society is.”
While there are risks in social media, they can be managed.
Twenty years ago, the social media world we now live in was the stuff of science fiction. Today, social media is a critical business tool creating unprecedented opportunities for direct consumer interaction, brand awareness, checking the pulse of key constituents and so much more.
This incredible opportunity is not risk-free, however, and is the subject of new laws, application of old laws to new situations, and a significant amount of murkiness. Fortunately, the risks can be managed by considering the issues created by social media and that begins with asking the right questions. In the short article here, look at the discussion of ten important questions every business can start with to better benefit from its social media presence.
http://www.mondaq.com/article.asp?articleid=370692&signup=true&newsub=1
DBK Module 4 covers social media and your business.